The Toast Factory

The Toast Factory

255 Westfall Rd, Rochester, NY

★★★★4.2(538 Google reviews)

Crema's Take

This bustling breakfast destination has mastered the art of high-volume hospitality with a casual, cafeteria-style setup that somehow manages to feel vibrant rather than impersonal—locals rave about the immaculate vibes and the knowledgeable staff at the counter. The French toast and chicken and waffles are standouts that justify the price point for many, though you'll want to arrive early or be prepared for a wait during peak times. It's the kind of place where families, friends, and coffee lovers linger over generous plates and excellent service, even if the kitchen occasionally stumbles with equipment hiccups.

What to expect

Classic coffee drinks done right. A slow-sit spot, good for meetings. Full breakfast and pastries on the menu. Family friendly. Parking available.

Full breakfastTraditional drinksSlow sitMeetingsParkingPastriesFamily friendly

Google Reviews

Lisa Sanger
★★★★★2 months ago

The restaurant design was kind of like chipotle it was busy when I arrive with my party. I ordered the fried haddock, scrambled eggs and French toast. Their waffle machine was not working. The French toast was not hot or warm. The bread was super soggy. There could have been…

Steven Brown
★★★★★3 months ago

I cannot recommend this place enough! The food is amazing!!! Service is incredible! My wife and I found this place through Tik Tok and are glad we did. I had the 3 piece French toast with bacon and eggs; also oatmeal with fruit and a coffee. My wife had the bacon, egg, and…

Megan Garrison
★★★★3 months ago

This is an interesting place. It's setup is kind of like a high school cafeteria but the vibes are immaculate and the food was delicious! Everything pictured was about $50 which is a little steep but honestly, I'm willing to pay more for good quality and good quantity and…

Mia Newman
★★★★★6 months ago

The service was efficient and pretty fast, the woman at the register was knowledgeable and helpful. The majority of tables were not clean when we came in and there were a lot of dirty dishes everywhere but we could have walked in after a rush, my biggest problem was the french…

Sanjiv Talwar
★★★★6 months ago

Very nicely located - right next to Costco. First time we visited there was 40 m wait whence we abandoned. Next time was better just 15m. Order chicken and waffles. Waffle was crisp and was great to soak in the syrup. Chicken was flavored just right. What was nice about the…

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