The Victory Madison
2710 Atwood Ave, Madison, WI
Crema's Take
“The Victory is a beautifully reimagined East Side gem where owner Patrick has created an welcoming space that's equally suited for lingering conversations at the bar or grabbing a stellar bacon, egg and cheese croissant on your way out. Their signature cold brew and creative espresso drinks—like the coconut cold foam latte—pair perfectly with Level 5 Donuts (available Wednesday through Sunday) and pastries that locals are genuinely excited about, plus they offer smoked salmon paninis and waffles if you're staying for a slower sit. With a genuinely easy-going staff and a chill vibe that makes it ideal for meetings or solo moments, this place has earned its stellar reputation as a thoughtful neighborhood spot that takes both coffee and hospitality seriously.”
What to expect
Cold brew standout, with creative signature drinks. A slow-sit, quick-grab spot, good for meetings. Full breakfast, pastries, and light food on the menu.
Google Reviews
I had the bacon, egg and cheese croissant today....Pretty comforting, last week it was my first time and it was packed, I sit at the bar and had a great conversation with Bunk which is a barista and also makes the food, today there was more space and I learned of a singer I…
After all the rave reviews, I thought this would be a great place to grab a quick coffee and breakfast. The espresso drinks were quite pricey (even by this economy’s standards) and the breakfast sandwich was super bland. I’m bummed.
I regret never going here in the before (the fire) times and I really was never sure it was a cafe because of the signage. Fast forward to 2025, the place is all new, and owner Patrick gave a compelling interview on Citycast Madison that put this spot on my radar. It’s really…
Cool spot! The glazed donuts where dense and so delicious! My new favorite spot for a glazed. Staff was easy going, polite, and helpful. Chill spot for a meet-up, light meal.
Great little East side coffee shop with Level 5 Donuts from Wednesday through Sunday, so delicious and vegan too! I love the coconut cold foam latte as well as the smoked salmon panini and waffles. This is not a cookie cutter corporate coffee shop as stated by other reviewers.…
Crema Reviews
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