The Victory
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The Victory

2710 Atwood Ave, Madison, WI

★★★★★4.7(241 Google reviews)

Crema's Take

The Victory is a beautifully reimagined East Side gem where owner Patrick has created an welcoming space that's equally suited for lingering conversations at the bar or grabbing a stellar bacon, egg and cheese croissant on your way out. Their signature cold brew and creative espresso drinks—like the coconut cold foam latte—pair perfectly with Level 5 Donuts (available Wednesday through Sunday) and pastries that locals are genuinely excited about, plus they offer smoked salmon paninis and waffles if you're staying for a slower sit. With a genuinely easy-going staff and a chill vibe that makes it ideal for meetings or solo moments, this place has earned its stellar reputation as a thoughtful neighborhood spot that takes both coffee and hospitality seriously.

What to expect

Traditional drinksQuick grabLight foodSpecialty drinksSlow sitFull breakfastPastriesMeetingsSignature drinksCold brew

Google Reviews

karen eunietzsche
★★★★★2 months ago

I had the bacon, egg and cheese croissant today....Pretty comforting, last week it was my first time and it was packed, I sit at the bar and had a great conversation with Bunk which is a barista and also makes the food, today there was more space and I learned of a singer I never heard before, cappuccino was just what I needed. I felt very welcomed!

Ro Spice-Kopischke
★★★★★5 months ago

After all the rave reviews, I thought this would be a great place to grab a quick coffee and breakfast. The espresso drinks were quite pricey (even by this economy’s standards) and the breakfast sandwich was super bland. I’m bummed.

Daniel Fogel
★★★★★7 months ago

I regret never going here in the before (the fire) times and I really was never sure it was a cafe because of the signage. Fast forward to 2025, the place is all new, and owner Patrick gave a compelling interview on Citycast Madison that put this spot on my radar. It’s really cool inside, you could shoot a movie in there. Make sure you look up. The ceiling is shiny and exquisite. The coffee is from Anodyne, a fave from Milwaukee. You’ll love it. In case you are wondering, they have brewed iced tea too. Everyone working there is super friendly and they play terrific music I haven’t met Patrick yet, but I know I will eventually 10 out of 5. Recommend

YOGI88 “YOGI88”
★★★★★8 months ago

Cool spot! The glazed donuts where dense and so delicious! My new favorite spot for a glazed. Staff was easy going, polite, and helpful. Chill spot for a meet-up, light meal.

Meansween
★★★★★a year ago

Great little East side coffee shop with Level 5 Donuts from Wednesday through Sunday, so delicious and vegan too! I love the coconut cold foam latte as well as the smoked salmon panini and waffles. This is not a cookie cutter corporate coffee shop as stated by other reviewers. It's locally owned by Patrick who is such a nice guy, neighborhood vibes, fun staff and music. I'll definitely be back.

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