Prima Trading
Prima Trading — photo 2
Prima Trading — photo 3
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Prima Trading

1206 International Dr, Eau Claire, WI

★★★★★4.6(123 Google reviews)

Crema's Take

Nestled in an Eau Claire mall, Prima Trading is a gem-filled curiosity shop that doubles as a coffee destination, where the aroma of incense mingles with quality brews and the staff greets you like old friends ready with genuine recommendations. While the vibe won't be for everyone—some find it more aesthetic than spiritually nourishing—those who connect with the space appreciate it as a peaceful spot to linger over a traditional cup, browse unique finds, and soak in the carefully curated atmosphere. It's the kind of place where regulars return not just for the coffee, but for that distinctive sensory experience and the welcoming human connection.

What to expect

MeetingsSlow sitTraditional drinks

Google Reviews

Rebecca Anderson
★★★★7 months ago

Fine if you just want the aesthetics of the stuff, but bad karma, bad vibes. Not a warm, spiritual place. Not sure why I expected more, I mean, it's in the mall....

Katie Knowles
★★★★2 years ago

It's a nice place to go and browse around. Love the selection of different gems they have to choose from and it always smells so good in there

Emma Marie
★★★★★5 years ago

A great experience each time I come here! The staff have always been welcoming and helpful each time I visit. Although this store is on the pricy side, they have great quality products. My favorite lotion sold here is the Hemp Seed High Tide lotion and I love the smell of it. I also love the incense and they actually have great deals on it and a wide variety to choose from. I have gotten a few items of clothing here that are comfortable, however, I usually come here for incense, accessories, and body care items (like lotion). I will definitely be coming back to this location and I highly recommend it to anyone who stops into the mall!

Jesse Chovan (J.W. Chovan)
★★★★★5 years ago

Always a treat to visit. Friend staff that greet you as you walk in ready to help you. They will make helpful recommendations if you wish. Pleasant atmosphere. We always buy our incense here. I never have bad reactions from the incense. Highly recommend.

Glen Morris
★★★★★6 years ago

I went to the store after going to the movies and I was so happy to see it! This is a really unique store and they have a lot of really nice things to sell! The prices are also fairly reasonable and a lot of stuff they mark down on clearance! I will definitely be going back again because they have really unique gifts there It is always testing you to try something new! :-)

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