Equal Exchange
Equal Exchange — photo 2
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Equal Exchange

931 E Main St, Madison, WI

★★★★★5.0(80 Google reviews)

Crema's Take

This Madison spot is a fair trade haven that goes way beyond coffee, though their espresso-focused drinks and thoughtfully curated selection absolutely shine. The team is genuinely invested in the artisans behind every item they carry—from ethically sourced chocolates to stunning handmade bags and jewelry—and they even fundraise to support fair wages, which speaks volumes about their values. It's the kind of place where you can linger over a beautifully crafted drink while browsing unique, high-quality goods that feel good to buy.

What to expect

Specialty drinksEspresso focusedSlow sitTraditional drinksPastries

Google Reviews

Kendra Kennedy
★★★★★3 months ago

I love this store! They had to move because of construction at their old location, but I think this new location on Winnebago is even better. They have the best fair trade items! I’ve purchased candy, soaps, cat toys, cards, coffee, tea, and snacks as gifts and for myself. I love their jewelry so much, I can barely leave the store without buying something. They also have beautiful clothing, purses, candles, dog toys, and more. I’ve bought so many Christmas gifts there! Seriously, check it out.

Homeschool Art in 5 With Kristin
★★★★a year ago

Really lovely things for sale! I gave 4 stars because the seller wasn’t aware some of the purses I was looking at actually did have zippered inside pockets (which I prefer) and I discovered them myself. As a seller he was pretty hands-off, so if you don’t want someone breathing down your neck this will feel good to you. That said, these leather purses seem to be good quality and they are the cutest color combinations and some even have animal prints. There are wallets and luggage tags to match and the prices are very good! A nice assortment of different items, some are very “gifty” and some are more practical items. I’d go back and get more of these leather goods!

Laura Hofsteen
★★★★★a year ago

This lovely store has expanded their space, and their inventory dramatically. So many beautiful purses, work bags, travel bags, and cosmetic bags. Not to mention an amazing selection of chocolates, spices, coffees, and teas. Many of the clothes are now 50% off, and I finally found a cotton romper that fit well (I’ve been looking everywhere for months!) and a pair of beautiful black and gold hoop earrings. James is so kind and welcoming - if you haven’t stopped in yet, it’s time you do!

Christine
★★★★★a year ago

I love this store! The items are fair trade and high quality, and beautiful! The staff believes so strongly in supporting the artisans that they fundraise for their salaries. A really amazing group of humans!

Nichole Bertram
★★★★★a year ago

Love the store! Jewelry is unique and I can always find something to fall in love with. Wallets, purses and pouches make wonderful gifts! The coffee selection is out of this world!!!!

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