Equal Exchange
931 E Main St, Madison, WI
Crema's Take
“This Madison spot is a fair trade haven that goes way beyond coffee, though their espresso-focused drinks and thoughtfully curated selection absolutely shine. The team is genuinely invested in the artisans behind every item they carry—from ethically sourced chocolates to stunning handmade bags and jewelry—and they even fundraise to support fair wages, which speaks volumes about their values. It's the kind of place where you can linger over a beautifully crafted drink while browsing unique, high-quality goods that feel good to buy.”
What to expect
Espresso-focused. Slow-sit spot. Pastries on the menu.
Google Reviews
I love this store! They had to move because of construction at their old location, but I think this new location on Winnebago is even better. They have the best fair trade items! I’ve purchased candy, soaps, cat toys, cards, coffee, tea, and snacks as gifts and for myself. I…
Really lovely things for sale! I gave 4 stars because the seller wasn’t aware some of the purses I was looking at actually did have zippered inside pockets (which I prefer) and I discovered them myself. As a seller he was pretty hands-off, so if you don’t want someone breathing…
This lovely store has expanded their space, and their inventory dramatically. So many beautiful purses, work bags, travel bags, and cosmetic bags. Not to mention an amazing selection of chocolates, spices, coffees, and teas. Many of the clothes are now 50% off, and I finally…
I love this store! The items are fair trade and high quality, and beautiful! The staff believes so strongly in supporting the artisans that they fundraise for their salaries. A really amazing group of humans!
Love the store! Jewelry is unique and I can always find something to fall in love with. Wallets, purses and pouches make wonderful gifts! The coffee selection is out of this world!!!!
Crema Reviews
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