First Watch

192 Riverside Ave, Jacksonville, FL

★★★★★4.5(2,272 Google reviews)

Crema's Take

First Watch in Jacksonville is a beloved brunch destination where the kitchen excels at creative seasonal dishes like their chimichurri steak and egg hash, though consistency can occasionally slip on the details. The warm, family-friendly atmosphere makes it perfect for leisurely sit-downs with friends or family, and when service hits its stride—like with server Becca—you'll understand why locals keep coming back despite the occasionally higher price point. Pair your elevated breakfast with their solid coffee program and fresh pastries for a genuinely satisfying specialty brunch experience.

What to expect

Slow sitFull breakfastMeetingsPastriesTraditional drinksFamily friendly

Google Reviews

Allison Fuller
★★★★★2 months ago

My almost $14 plate was so small and didn’t come out with the correct ingredients, the initial reason I ordered this specifically… when asked where my goat cheese was, I was presented with a “sprinkle” of goat cheese. Wow! Very frugal with the portions…

skylar spence
★★★★★2 months ago

I had placed a pick up order at 12:00pm 02/16/2026 Upon arrival (12:26pm) A lady had said no it’s not ready yet so I sat and waited no worries. Multiple people running around the front, very unorganized and seems the employees are rushed around. After waiting about 10 minutes I asked another lady she said no wasn’t ready so ok I continued to wait. Another 10 minutes go by and no one has said anything. More orders were brought out nobody said anything. Eventually I got up and found my order after a man put it out. It’s very disrespectful and confusing for your customers, I don’t know what your system is for pick up orders to reduce the chances of mixed up orders and straight up theft. I took my food and left, I also work in the restaurant industry so I understand not everything can perfect. But I open my food and it’s just straight up burnt….It tasted okay besides the burnt bread/ burnt pieces of bacon and potatoes. What really pissed me off is the kids meal portion of the fruit. one piece of pineapple cut up and a SINGULAR grape??? Mind you, it’s already only half a waffle.

Naya Carter
★★★★★3 months ago

Becca was my server and she was AMAZING. I had the Chimichurri Steak & Egg Hash minus the eggs with extra hash. It’s on the seasonal menu but it’s so good I hope they make it a permanent thing

Devon Bowen
★★★★★3 months ago

Had a fantastic brunch with my mom! As always, my go-to meal was delicious. First Watch never lets me down! The service was great and our food came out fresh, hot, and in a timely manner. Thanks so much!

Kyaivah
★★★★★3 months ago

Food was good. Middle of pancake needed to be cooked a little longer but the food was overall good and service was lovely.

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