GG Coffee & Matcha
523 N Fairfax Ave, West Hollywood, CA
Crema's Take
“GG Coffee & Matcha in West Hollywood strikes that rare balance between genuinely chill local hangout and polished specialty spot, with booths comfortable enough to linger in and a carefully curated music vibe that never overwhelms. Their horchata matcha has become a neighborhood favorite for good reason—it's a creative signature drink that nails the bitter-sweet equilibrium, and the team clearly puts thought into both their coffee and matcha program. Beyond the drinks, the breakfast burritos are fresh and satisfying, making this a place where you can settle in for a full experience rather than just a quick caffeine fix.”
What to expect
Google Reviews
Excellent place with great vibes. You can really tell they care about their customers. The matcha and coffee were also excellent. Even though there was a small wait, they noticed we’d been waiting a bit longer than others and—without us saying anything and completely unprompted —generously covered our drinks. I appreciate the display of mindfulness. 10/10, will definitely be back.
I want to be as understanding as possible, but incredibly fair and truthful at the same time. We came in to try GG Coffee & Matcha and ordered a Horchata Matcha and Horchata Cold Brew. I want to preface that being a lifelong LA Native, I clearly know the taste of horchata. Upon receiving my Horchata Matcha, I asked the gentleman behind the counter if it was the Horchata Matcha, to which he said “yes.” I took a sip and immediately realized that this was just a matcha with oat milk. My partner’s drink order was correct, as was evidenced by the Horchata milk and taste. I think in the future, they should prioritize either taking all orders or making drinks first, instead of one person trying to do both and ultimately getting the order wrong. I would be willing to return.
Very chill local energy. The music sits at the perfect volume and the booths are genuinely comfortable. The horchata matcha was spot on with a great balance of bitter and sweet. My only notes: the space feels a bit bare, like it could use something — plants, art, maybe a few more tables. And a couple of power outlets would make a huge difference. The staff is friendly and actually follows up to see how you’re enjoying your drink. Great job all around!
From pictures the design looked classic, but the actual vibe was actually more casual than I thought. Compared to atypical coffee shops around the neighborhood, I would say their prices were slightly more affordable. Initially intended to get coffee only, I couldn't help to skip the sea salt chocolate chip cookie when I spotted it on the showcase right next to the order point. Being heated upon order surely elevated it though I would say I had better ones in other cafes. Still worth trying nonetheless! I got their signature cold brew with maple syrup and touch of cinnamon, added with dash of almond milk. It's tad acidic, but still in a good way and felt refreshing. I loved how the maple syrup gave sweetness into the drink, but not overpowering the taste. Overall it felt refreshing and surely would be right choice if you dislike overly milky coffee.
GG Coffee & Matcha is one of my go-to spots. The breakfast burrito is always fresh, flavorful, and satisfying. Their horchata matcha is unique and perfectly balanced — not too sweet, with a smooth matcha finish. The cappuccinos are consistently excellent, with great texture and flavor. On top of that, the staff is friendly and the atmosphere is always inviting. Highly recommend for anyone looking for quality coffee, great food, and good vibes.
Crema Reviews
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