Willoughby General

Willoughby General is my favorite coffee shop and store! I don’t visit NYC as much as I would like to, but Lauren always remembers me. Lucy is amazing, too! All the staff members are unique and incredible. Willoughby General has very consistent and friendly service with the community. The store offers delicious vegan and vegetarian food, as well as gluten free options! You can’t go wrong with Willoughby General!

One of my favorite neighborhood spots! Great breakfast options, and pastries. Also a great spot to get a little gift or a treat for yourself like a nice candle. My dog is absolutely obsessed with coming here. Everyone is super friendly. I always buy him a homemade dog treat! Sausage biscuit sandwich is incredible

Happy to have this place in the neighborhood. Food is good, coffee is fine, service staff is unfriendly and frankly rude, their voices filled with nothing except ridicule. They have as much aura as a polyester shirt at a thrift store, stained and radiating its stink to anyone that comes near. I have given it too many chances and made too many excuses. Please heal whatever made you this way, your neighbors deserve better.

Local nabe spot that is totally reliable. I call it my front porch since I pop in every day for a lil bit of this and a lil bit of that. Brian is the tea that keeps on giving. He’s there usually in the morns and cracks me up… startin my day with a chuckle and a pop hit on the speakers. Lauren, the owner, is a local who is sweet as the matcha cookies they cookin up. Support Willoughby Gen and keep the biz a going!

My favorite neighborhood spot. They make the best matcha lattes and I love their breakfast options (sausage biscuit, breakfast burritos, pastries). Their food always tastes amazing and they use quality ingredients - they have great lunch options too for a quick bite if you’re around :) also a great place to pickup some specialty items on your grocery list or get a unique gift for someone (or yourself) - Love this place, all the employees are wonderful people and the owner is just magnificent too. I consider them my neighbors and I’m really happy to see them. They are always very kind even when I roll in to the spot looking busted as if I just got out of bed. Can’t recommend it more if you’re around and looking for something to keep you cool on these hot summer days. Or warm during the winter. Much love 🦁❤️🍵