Seroogy's Chocolates
Seroogy's Chocolates — photo 2
Seroogy's Chocolates — photo 3
Seroogy's Chocolates — photo 4
Seroogy's Chocolates — photo 5

Seroogy's Chocolates

784 Willard Dr, Green Bay, WI

★★★★★4.8(850 Google reviews)

Crema's Take

This beloved Wisconsin institution pairs expertly crafted local chocolates with thoughtfully prepared coffee and pastries, creating the perfect excuse to linger a little longer than a typical quick grab. The warmth of their family-friendly atmosphere and the generous tradition of offering free samples make it feel less like a transaction and more like a visit to a trusted neighbor who happens to make exceptional sweets. Whether you're a local treating yourself or a visitor hunting for authentic regional gifts, Seroogy's delivers that rare combination of quality, charm, and genuine hospitality.

What to expect

Traditional drinksPastriesFamily friendlyQuick grab

Google Reviews

Maryann Michels
★★★★★2 months ago

Such a wide variety of sweets, it's so hard to choose. Every pick is a delicious winner. They also carry many delightful gift items for anyone visiting from out of state.

jen longsine
★★★★★5 months ago

Seroogy’s is a local staple, and having the Ashwaubenon storefront in addition to the historic De Pere location has proven to be very convenient for me many times. It’s a nice way to treat myself or let someone know I’m thinking about them or want to celebrate them. I’d be lying if I said I didn’t spend a little too much time or money on so many delicious treats here over the years!

Mary Capelle
★★★★★5 months ago

Great local chocolate, coffee and sweet treat store. Have sugar-free items too. Lots of unique gifts you won't find anywhere else. Definitely, worth stopping to check them out.

Andrea S
★★★★★10 months ago

Who can leave a bad review on Seroogy's? Not I! Your chocolate is delicious. Your creamy texture and rich flavor have always been my favorite. I love that you still offer a free sample. With traveling, I couldn't get much, so the candy bars are a perfect size. I am sharing with friends in TN. I have looked at ordering online, living in TN, but your shipping cost is too high for me.

Beth F (Gluten Free Queen B)
★★★★★a year ago

A Wisconsin Gem for Chocolate Lovers: My Experience at Seroogy's If you're a chocolate enthusiast in or visiting Wisconsin, a stop at Seroogy's is an absolute must. This charming store specializes in small-batch chocolates, and their dedication to quality truly shines through. During my recent visit, I was immediately drawn to their impressive selection of milk and dark chocolate-covered treats. From luscious caramels and perfectly dipped nuts to chocolate covered raisins, the variety was tempting. I ended up purchasing a box of assorted dark chocolates and another of their soft centers, along with some irresistible chocolate covered jumbo peanuts and a decadent jumbo pecan snapper. Not forgetting their signature chocolate melt away! The quality of the chocolate itself was outstanding. The dark chocolate had a rich, deep flavor without being bitter, and the milk chocolate was smooth and creamy. Each piece I tried was clearly made with care and high-quality ingredients. The soft centers were particularly delightful, offering a wonderful variety of textures and flavors. The jumbo peanuts and pecan snapper were generously sized and provided that perfect salty-sweet crunch. And the melt away? Simply divine – a truly melt-in-your-mouth experience. One of the highlights of my visit was the availability of free samples in front of the chocolate case. It's a fantastic way to taste their offerings before committing to a purchase, and it certainly helped me narrow down my choices! Beyond the incredible chocolates, Seroogy's also boasts a lovely gift shop area featuring local Wisconsin merchandise, including items for local sports teams. It's a nice touch and adds to the store's local charm. They even offer coffee and hot chocolate, making it a perfect spot for a sweet treat and a warm beverage. The atmosphere of Seroogy's was welcoming, and the service was friendly. It felt like a true local institution, and the passion for chocolate was evident. Overall, my experience at Seroogy's was exceptional. The small-batch chocolates were delicious, the variety was impressive, and the added touches of free samples and local merchandise made it a memorable visit. I wholeheartedly recommend Seroogy's to anyone looking for high-quality chocolates and a taste of Wisconsin charm. I will definitely be returning the next time I'm in town!

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