Serafina Coffee Roasters

I discovered this coffee shop on Google Maps. After reviewing the customer feedback to gauge the quality of the coffee, I found mostly positive reviews but some concerns regarding the owner's attitude. I decided to check it out for myself. My first visit was this week on Wednesday; everyone was friendly, including the owner and for the first time at a new location, my coffee was made perfectly. This led me to wonder if the initial reviews might have been overly critical, so I brought my daughter this morning at a different time from my first visit. During this visit, I engaged with the owner, who was neither snarky nor rude. He was simply a man working at his own shop, providing excellent coffee and baked goods. Once again, my coffee was perfect. They clearly know what they’re doing here. If you interpret his demeanor as rude, it might be due to a difference in humor or playful spirit rather than any actual rudeness.

I have been a Serafina customer for 8 years since the old Serafina coffee shop in the downtown Phx area. Damian, the owner, is such an a amazing person! Damian roasts the coffee beans with love at this location! Best tasting coffee in town! Pastries are made fresh everyday! Mind you, on the weekends, the line to order can be 15 to 20 mins long but it's worth the wait! Great atmosphere to hang out!

EDIT: Owner is snarky. Spoke with a few people in our group and they actually met the owner. See for yourself. Original:Not really what I expected I had asked for recommendations and girl at register recommended and Maple Latte and a Apple Rum Latte. I specifically told her I do not want anything with Rum and I thought she understood me and charged me $8 for the Latte. I was so disappointed when I saw the cup that she wrote on "Rum" latte. Not sure if this was a joke or what but I threw it away as I walked out. I am not coming back. The atmosphere was giving me bad vibes a lot of older grumpy folks with their dogs who did not have vests on to indicate if they were services dogs. The fur was flying around everywhere, the pastries were open on the counter behind the glass. I just feel like I wasted my time trying this coffee shop out.

I went during the workweek (Thursday morning) and the shop was really busy. There was a good mix of people; some working we remotely like me, other groups chatting around a table (seemed like a business meeting), older couples out for breakfast, and some on video calls. The indoor lounge area has music that isn't very conducive for work meeting calls, but if you have a meeting-free day, this is a good environment to work from. There are tables outside too and the music isn't quite so loud so you could also do calls out there. Important Note: There are only 2 power outlets in the entire place so make sure that your battery is fully charged. I also didn't see any kids / families, but the crowd may change during the weekend. It seems likely as there were kids books on the shelf near the couches inside.

The best coffee, shop and team in all of Arizona. That’s not opinion. That’s fact. :) I’m part of a business group that meets here weekly and every single time it’s a beautiful experience. The owner, Damian, is a super human who treats every member of the community and every person on his team as if they are the most important person in the world. Add to it that they have amazing coffee, snacks and a beautiful atmosphere and it’s clear why Serafina is doing so well. Every business owner could learn from him. And every person in Arizona should make this their go to spot. I’ve been 50 times and will be back every week (sometimes multiple times a week) as long as the doors open. Your communism’s your employees love you Damian. We also love the team. You’re all amazing and deserve all the success you can handle.