Urban Matcha

3400 S Jones Blvd, Las Vegas, NV

★★★★★4.7(784 Google reviews)

Crema's Take

Urban Matcha is a contemporary dessert destination where matcha takes center stage with impressive authenticity—their black sesame soft serve and hojicha latte are crafted with genuine flavor rather than excessive sweetness, earning comparisons to the best shops in Japan. The welcoming, family-friendly atmosphere strikes a balance between quality and accessibility, drawing loyal regulars who appreciate how the shop respects traditional matcha culture while keeping the vibe relaxed and approachable. Whether you're grabbing a quick signature drink or settling in with their pastries, this is the Vegas spot that finally got matcha right.

What to expect

Family friendlyTraditional drinksPastriesSpecialty drinksSignature drinksMatcha & teaQuick grab

Google Reviews

Elizabeth Nguyen
★★★★★2 months ago

Urban Matcha is a contemporary dessert shop offering a wide selection of matcha products. We especially recommend the black sesame soft serve and hojicha latte, both of which are delicious. The interior is stylish and inviting, and the staff is friendly and efficient. Please note the shop can be crowded at times, and parking may be limited.

Akina Onia
★★★★★3 months ago

One of the best Matcha soft serve i’ve ever tried! I’ve been to Japan and this is easily my favorite dessert place in Vegas! Staff were accomodating, it does get a little busy but it’s worth checking out! 🍵💚

Carrie Z
★★★★★3 months ago

This has become my favorite spot for matcha soft serve. If you’re looking for authentic, true-to-flavor rather than just a sugar rush, this is the place to go. They offer a few variety, including Matcha, Black Sesame, Ube, and Vanilla. Each one tastes exactly like it should—earthy and rich, not artificial. $6.79 for a cone or cup. The serving size is enough to share with a friend. The parking lot can get packed, especially in the evenings. Be prepared to hunt for a spot or park nearby.

Jessica Jones
★★★★★5 months ago

Its been a bit since I have been to this Matcha Cafe but it's always a delight. Tonight I had their black sesame with cream and it was very good. Not super sweet either. Would get again. My family had the ice creams and they looked amazing. It may be cold outside, but that matcha ice cream must be popular because alot of people were getting it.

Alejandro Bouquet
★★★★5 months ago

I came to Urban Matcha here in Las Vegas because it kept showing up on my feed nonstop, so I finally decided to check it out and honestly, wow. This place delivered in every way. The matcha flavor is a solid nine out of ten. They have all kinds of milk options, from plant based to regular, and I tried the Pumpkin Matcha and the Banana Pudding Matcha. Both were insane. The flavor, the texture, the balance, everything was exactly where it needed to be. They use around four grams of matcha for a medium drink, so the color, the richness, that green, you can taste the quality immediately. Something I noticed, and I might be wrong, but I’m pretty sure I saw they had a batch of matcha already mixed with milk. And here’s the thing: even though the drinks tasted really good, matcha that’s prebatched with milk oxidizes faster, loses freshness quicker and the flavor doesn’t stay as bright or as clean as when it’s just batched with water. The milk changes the pH, so the matcha fades a little faster. It didn’t ruin anything, the drinks still tasted amazing, but it’s something I definitely noticed because you can tell when a place really knows how to handle matcha and when they’re cutting a corner that could affect the final result if the batch sits too long. The only thing that caught me off guard, especially for a matcha place that also sells desserts and things people usually get for breakfast, is that they open at noon. I don’t know if it’s a Las Vegas thing, but it surprised me. Still, once they’re open, everything they do is on point. The service was normal in a good way. Not incredible and not bad, just fine. And the place is super cute and perfect if you want to sit, work or study. The menu is huge with a ton of options beyond matcha, but matcha is clearly the star. If you love matcha, like really love matcha, Urban Matcha is a place you absolutely need to visit in Las Vegas. It’s completely worth it.

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