Joe Merchant's Coffee and Provisions

539 Parkway, Gatlinburg, TN

★★★★★3.6(7 Google reviews)

Crema's Take

“Tucked inside Gatlinburg's Margaritaville Hotel, Joe Merchant's offers a genuinely friendly spot to fuel up before exploring the Smokies, with warm baristas and a clean, welcoming cafe that hits the mark on both coffee and hearty breakfast sandwiches on bagels and croissants. While service can be inconsistent during busy times, their rotating specialty coffee drinks and cinnamon buns make it worth a visit if you're staying nearby or passing through town.”

What to expect

Cold brew standout. A quick-grab spot, good for meetings. Full breakfast, pastries, and light food on the menu. Family friendly. Parking available.

Light foodMeetingsQuick grabTraditional drinksPastriesFamily friendlyParkingFull breakfastCold brew

Google Reviews

Chris Chaney

★★★★★a year ago

This is a good quick breakfast option if you're staying at the resort. Order at the counter and they bring it to your table. The meat sandwiches on bagel, english muffin or croissant are a good bet, and come with potatoes. My wife enjoyed her egg white omelete and fruit plate…

Louis and Elaine

★★★★★a year ago

We really like the Margaritaville Hotel and find it first class in most ways. The Joe Merchant’s Coffee and Provisions is not really one of them. This is a small sandwich and coffee restaurant off the lobby. The food is average and the service is okay, but not very friendly.…

Justin Hall

★★★★★2 years ago

Order: Spinach Omelet Ham and Cheese Omelet All American Breakfast Price: $60 All food took 30-40 minutes to come out while other people behind us got their food much quicker. None of the food was seasoned at all. Spinach Omelet: Dry and had 5 leafs of spinach on top…

Jill P

★★★★★3 years ago

We stopped in before leaving Gatlinburg. Baristas were super courteous! I got an iced coffee and a warm cinnamon bun. Nice clean cafe area. Also a large orange tom cat crossed our path in the parking lot and we were greatly pleased.

Dan Pete

★★★★★3 years ago

Try the breakfast menu for a tasty, filling meal. We couldn't get enough of their coffee!! Tried a variety of different drinks and loved them all.