Kustom

Kustom

★★★★★4.7(97 Google reviews)

Crema's Take

Kustom is serious about matcha in a way most NYC coffee shops aren't—reviews consistently praise it as some of the best in the city, with a generous 5g pour that's rich and properly balanced without being cloying. The espresso drinks are equally smooth and carefully crafted, and the cozy Hell's Kitchen space gives you room to actually sit and linger. Skip it if you're just looking for a quick caffeine hit, but if you want matcha that tastes like it matters, this is worth the detour.

What to expect

Espresso-focused, with creative signature drinks, matcha and tea options too, good cold brew. Slow-sit spot.

Craft espressoSlow sitSignature drinksSpecialty drinksMatcha & teaCold brewTraditional drinks

Google Reviews

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KIM SEMI
★★★★★2 months ago

Great matcha spot! The matcha is rich and authentic, and the drinks are perfectly balanced. If you love matcha, this place is definitely worth visiting.

Cindy Hao
★★★★3 months ago

strawberry matcha was fine, wouldn’t come back unless i was already in the area but glad i tried. 5g matcha is pretty generous so that’s exciting!! cookie was also fine but wouldn’t get it again there’s a few seats inside which is nice.

SH
★★★★★3 months ago

Loved this new coffee and matcha spot in Hell’s Kitchen. I got a matcha latte and an iced latte — both super smooth and not overly sweet. Cozy vibe, cute setup, and they even have seating if you want to hang out for a bit. Excited to try more from the menu next time.

Yukky Liang
★★★★★4 months ago

I ordered the lavender matcha latte, and it was honestly one of the best I’ve had. The matcha was smooth and rich, and the lavender flavor really stood out in the best way—strong, floral, and soothing without tasting artificial or overpowering. The staff was genuinely kind and…

Daniel
★★★★★4 months ago

Found this hidden gem during their soft opening, and honestly, this is hands down the best matcha I’ve had in NYC. Easily the best matcha spot in the city. Even in the soft opening phase, Kustom is already killing it. The matcha here is legit—super thick and creamy—not watery at…

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