ASA Bakery
634 14th St #110, San Diego, CA
Crema's Take
“Asa is a Japanese bakery café in downtown San Diego where the matcha is legitimately exceptional—dense, aromatic, and a cut above what you'll find elsewhere in the city—and the savory pastries like their celebrated shrimp katsu sando are so good that regulars actually regret not arriving earlier to snag them before the lunch rush. The vibe is warm and family-friendly with a slow-sit atmosphere perfect for lingering over a tiramisu latte and buttery croissant, making it the kind of spot where you'll keep coming back to finally try everything on their impressive rotating menu of authentic Japanese baked goods.”
What to expect
Strong matcha and tea selection. A slow-sit spot, good for meetings. Pastries and light food on the menu. Family friendly.
Google Reviews
The matcha here is way better than other spots in San Diego. It’s richer, more dense, and has a really strong matcha aroma. The croissant has a great texture with a nice buttery smell, and the matcha filling isn’t too sweet, which I loved. The earl grey melon pan is light and…
We always come here early and punch ourselves because we keep forgetting the Sandos are only available after 11a. But anyway this time we ordered a ton of savory pastry that are all well made and great quality. (See pics) For drinks I got their regular iced matcha latte with…
This is a really nice Japanese bakery located right in downtown, and it’s clearly very popular. The bakery offers authentic Japanese baked goods, and everything we tried was impressive. The cutlet sandwich was especially good—the fluffy, soft bread paired perfectly with the…
This place was FANTASTIC! We loved the shrimp katsu sando (so juicy!) and all the breads we got. We only wish we had more stomach space to try more of their baked goods. The service was really friendly and the staff made sure to go around multiple times to clean the tables…
We stopped by this Japanese bakery café while visiting San Diego, and honestly everything we tried was a hit. Their tiramisu latte was fire, and the mentaiko baguette ended up being my favorite item of the day. We also got the Earl Grey melon pan, fruit sando, and curry pan —…
Crema Reviews
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